Few other environmental conservation organizations are as respected as the World Wildlife Fund for good reasons. The international non-governmental organization is considered the largest independent conservation organization, thanks to its over 5 million supporters around the world and its strong presence in over 100 countries with ongoing projects now numbering approximately 1,300.
Its supporters range from individuals to corporations, governments, and foundations including the World Bank, USAID, and the Leonardo DiCaprio Foundation. (Yes, even celebrities are drawn to its cause) In fact, over 50 percent of its bequests as a foundation comes from private individuals and groups, thus, underlining its popularity as a cause among the masses and the elite.
The World Wildlife Fund’s mission: To stop the degradation of the Earth and, thus, to build a future where man and nature can co-exist in harmony. As such, its programs and projects are focused on two areas, namely, increasing the Earth’s biodiversity and decreasing the footprint of humans upon it.
For biodiversity, the foundation is currently focusing on the restoration of the population in the wild and in captivity of 36 species including elephants, whales, dolphins, and tunas. For footprint, the non-governmental organization focuses on 6 areas of concern, namely, carbon emissions, grazing land, crop land, fishing, water, and forestry.
The World Wildlife Fund does not work on biodiversity and footprint as standalone concepts but in relation to a total system. Its dedicated men and women then works on eliminating the unsustainable principles and practices in the use of natural resources as well as in laws, finance, and business, among others.
Since its establishment in April 1961, the international foundation has worked with a large number of organizations in the public and private sectors. Its public campaigns are well-received because of their impact on social mindsets and on ecological systems.
Indeed, if there’s one thing that you can do toward leaving a legacy of a good Earth to your children, then donating to the World Wildlife Fund is just that thing.